STX's Digital Trade Platform 'TrollyGo' to Revolutionize Global B2B Market
- seoultribune
- 3월 30일
- 2분 분량
South Korean general trading company STX is making waves in the global raw materials and industrial goods market with its self-developed digital B2B trade platform, TrollyGo. Officially launched in November 2023, the platform aims to modernize conventional, face-to-face trade practices by offering a digital, user-friendly interface backed by nearly 50 years of STX’s trading expertise.
TrollyGo allows users to execute one-click trades across various commodities through an intuitive UI and supports multiple transaction formats including Market, Bidding, and Request for Quotation (RFQ). It currently focuses on raw materials such as nickel, zinc, and steel, with plans to expand into agricultural and chemical goods.
The platform also features a partnership with Yonhap Infomax, providing users with real-time market prices and news insights. For negotiation security and confidentiality, TrollyGo offers an encrypted messaging system between buyers and sellers. Additionally, STX’s in-house trade specialists provide 1:1 consultations, while logistics, customs, and payment advisory services are also available.
From the outset, STX has targeted the Middle East and Africa as strategic regions for expansion. In early 2024, the company signed a partnership agreement with the Egyptian government for the Gargoub Port Development Project, a move that significantly boosted the platform's presence in the region. As of February 2024, the number of Middle Eastern users on TrollyGo quadrupled compared to the previous month. TrollyGo currently supports English, Korean, and Arabic languages.
Since its launch, TrollyGo has facilitated over 1,500 transactions with a cumulative trade volume of approximately KRW 120 billion (USD 82 million). Monthly Active Users (MAU) stand at around 3,000, and STX has hinted at plans to expand into North America and Europe. Future updates include the integration of AI-based recommendation engines and demand forecasting tools.
Some expert commented, “TrollyGo is more than just a trading platform—it’s an evolving ecosystem designed to lead the digital transformation of global trade. By 2025, we aim to complete our expansion into North America and Europe and connect the platform to global trade finance services.”
Seoul Tribune (c)
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